Top 20 Indian Instagram Influencers – 2024

Top 20 Indian Instagram Influencers

Instagram is one of the most used social media in recent days and everyone is way too much addicted to Instagram. Nearly 2 Billion active users are using Instagram – isn’t that a huge number? and also these have ranked 4th most popular social media platforms globally. As the Movie and film industry has some top stars, even Instagram does have some top stars called Instagram influencers. Instagram has various categories – Entertainment, fashion, cooking, Travel, and many more. So let us check out some of the top Indian Instagram Influencers with many followers and fans.

Top 20 Indian Instagram Influencers

1. Bhuvan Bam

Bhuvan Bam - indian instagram influencers

Bhuvan Bam, is one of the top Indian Instagram influencers with almost 19.2 million followers on his Instagram account, making him a star in the social media landscape. He is popularly known for his comedy channel on YouTube – BB Ki Vines, Bhuvan’s Instagram posts get an average of 1.2 million likes and 2.4 thousand comments, and his videos get around 2 million views. 

Bhuvan Bam was Born on January 22, 1994, in Vadodara, Gujarat, and a graduate of Shaheed Bhagat Singh College, Delhi University. To add up next, Bhuvan was also featured in Forbes India’s 30 Under 30 list. His comic series ‘Titu Talks’ and his music further gained his influence. Recently, he starred in the Hotstar Special ‘TaazaKhabar’ and has collaborated with celebrities and brands like The Man Company and Amazon Prime. Set to appear in an upcoming Disney Hotstar production, Bhuvan’s Instagram page is a must-follow for those who love to laugh and engage with top Instagram influencers in India.

  • Category: Entertainment
  • Number of Followers: 19.2 Million
  • Instagram ID: @bhuvan.bam22

2. Carryminati

Carryminati-instagram influencers india

Ajey Nagar, famously known as CarryMinati, is a leading Indian Instagram influencer and YouTuber with over 21 million followers on Instagram. He is famous for his funny scripts and diss videos, CarryMinati’s posts in the Arts & Entertainment and Gaming categories on which he receives an average of 1.4 million likes and 4.8 thousand comments.

Being one of the top Instagram influencers in India, also engages in fashion and lifestyle blogging and collaborates with The Media Ant, an influencer marketing agency. With the highest number of subscribers on YouTube in Asia at over 40 million, CarryMinati’s Instagram account has a Qoruz score of 9.09, making him one of the Instagram accounts with the most followers in India. His followers admire his unique voice and straightforward approach to millennial issues.

  • Category: Lifestyle and Gaming
  • Number of Followers: 21 Million
  • Instagram ID: @carryminati

3. Jay Shetty – Top 5 Instagram Followers 

Jay Shetty-instagram influencer india

Jay Shetty was born in London to a Hindu family of Indian origin and raised in North London’s Barnet, is a famous Indian Instagram influencer. He is a former member of the Hare Krishna movement, Jay’s life took a transformative turn after meeting a monk who inspired him to pursue a spiritual path. He spent three years in an ashram before starting his journey as a renowned self-help guru.

Today, Jay Shetty is celebrated as one of the top Instagram influencers in India. Jay Shetty is known for his brilliant videos and wellness coaching. His Instagram account has around 15.5 million followers, making him one of the Instagram accounts with the most followers. With an impressive engagement rate of 0.74%, Jay’s content deeply resonates with his audience, making him a leading figure in the world of social media influencers in India. If you want to focus on self-improvement, then Jay Shetty is the best person you can follow on Instagram.

4. Rohit Zinjurke 

Rohit Zinjurke-top instagram influencers india

Meet Rohit Zinjurke, one of the top Indian Instagram influencers, popular for his dance videos, reactions, and fashion content. Starting from TikTok to Instagram and YouTube, he has one of the highest Instagram followers in India, mainly due to his entertaining lifestyle and travel posts.

He is also the founder of the fashion label Ziro9, Rohit’s excellent style and dynamic social media presence have resulted in partnerships with influencer marketing agency The Media Ant. With an engagement rate of 4.24%, Rohit continues to inspire his fans and holds a precious place among those with the most followers on Instagram in India.

  • Category: Fashion, Content creator, and Lifestyle
  • Number of Followers: 28 Million
  • Instagram ID: @rohittt_09

5. Sahil Khan – Top 5 Instagram Followers 

Sahil Khan-top influencers in india

Sahil Khan is a top Indian Instagram influencer, actor, fitness entrepreneur, and YouTuber with 11.4 million followers, he is one of those with the highest followers on Instagram in India. Born November 5, 1976, Sahil has essentially contributed to fitness awareness, earning numerous awards in Mumbai.

He ranks seventh in Instagram’s fitness and gym category with an amazing engagement rate of 4.6%. His posts get an average of 272.2K likes and 1.7K comments. Besides his influential Instagram presence, he runs a successful YouTube channel with over 2.8 million subscribers, owns the Divine Nutrition brand, and runs a chain of gyms, making him one of India’s most prominent social media influencers.

  • Category: Fitness and Health
  • Number of Followers: 10.9 Million
  • Instagram ID: @sahilkhan

6. Riyaz Aly 

Riyaz Aly-influencers for instagram

Riyaz Aly was born on September 14, 2003, in Jaigaon, India, he is one of the top Indian Instagram influencers and is mainly known for his fashion blogs. He initially got popular as a TikTok star with his hit lip-sync videos. Riyaz then increased his reach on Instagram, where he is currently one of the most followed accounts in India.

As a fashion blogger, actor, and model at a very young age, he shares wonderful OOTDs, travel adventures, personal life updates, and also dance videos, making him a famous influencer on Instagram. His entertaining content continues to attract millions of fans, solidifying his place as India’s most important social media influencer.

  • Category: Fashion
  • Number of Followers: 28 Million
  • Instagram ID: @riyaz.14

7. Pooja Dhingra

Pooja Dhingra-highest followers on instagram in india

Are you also a foodie with a sweet tooth just like me? Then you need to check out Pooja Dhingra’s Instagram account, one of the top cooking Indian Instagram influencers. She was born in 1986, Pooja is an Indian pastry chef and businesswoman who opened India’s first macaron store and owns the popular bakery – named Le15 Patisserie, which is famous for macarons and French desserts.

As one of the most popular Indian Instagram content creators, Pooja has a big 7 million-strong following. Her Instagram profile is a visual joy, filled with delicious pastries and desserts that will make you crave. Even with an engagement rate of just 0.13%, Pooja stands out among India’s social media influencers due to her encouraging content and excellent engagement with her followers.

  • Category: Cooking 
  • Number of Followers: 7 Million
  • Instagram ID: @poojadhingra

8.  Ranveer Allahbadia

Ranveer Allahbadia-influencers in india

Ranveer Allahbadia, born on July 2, 1993, in Mumbai, is a popular figure among Indian Instagram influencers. He is known for his Instagram handle called “BeerBiceps,” he has a follower count of 3.7 million, making him one of the top Indian influencers on Instagram. With a fascinating engagement rate of 7.67%, his posts which focus on health, fitness, and mental well-being, connect with a larger audience. Beyond all these topics, Ranveer explores a wide range of issues through engaging videos and thought-provoking discussions.

An active social media influencer in India, he is also a successful YouTuber, podcaster, motivational speaker, and co-founder of Monk Entertainment. His popular podcast, The Ranveer Show, and BeerBiceps YouTube channels are all about interviews with successful personalities and cover topics like fashion, finance, and self-development. Ranveer also does services such as life coaching, public speaking, and career development. He earned the National Creators Award for “Disruptor of the Year” in March 2024.

  • Category: Lifestyle, Fitness and health, and speaker
  • Number of Followers: 3.7 million
  • Instagram ID: @beerbiceps

9. Ashish Chanchalani

Ashish Chanchalani-indian influencers on instagram

Ashish Chanchlani is one of the most famous Indian Instagram influencers, with over 17 million followers. Known for his comedy videos on his Instagram and YouTube channel, Ashish Chanchlani Vines, which has almost 29 million subscribers and over four billion views, has become a household name among Indian influencers on Instagram. His real and smiling personality, combined with regular and relatable content videos, makes him popular with fans.

As a top social media influencer in India, Ashish has won multiple awards, including the Dadasaheb Phalke International Film Festival Award for “Best Digital Influencer” and the “Best Comedy Influencer” award at the World Bloggers Awards. He even made a cameo in Men In Black: International. With an engagement rate of 12.1%, and average likes and comments reaching up to 1 million and 6.3 thousand respectively, Ashish continues to lead among Instagram content creators.

  • Category: Entertainment and Comedy
  • Number of Followers: 17 million
  • Instagram ID: @ashishchanchlani

10. Varun Aditya

varun aditya-influencers for instagram

Varun was born on January 19, 1991, and is a renowned Indian wildlife photographer and environmentalist, known to be among the top Indian Instagram influencers for his photography. His fascinating work has earned him global recognition, including winning the National Geographic Nature Photographer Award of the Year in 2016.  As one of the top Indian influencers on Instagram, Varun shares beautiful pictures of wildlife and nature, inspiring his followers with his passion for the environment. His Instagram stories are proof of his photography talent, delivering a daily dose of beauty and inspiration. 

In addition to his award-winning photography, Varun is also a Sony ambassador, establishing his position as an important role among Instagram content creators and social media influencers in India. He frequently shares professional photography tips and engages with his followers. Beyond his love for nature, Varun occasionally posts about his interest in cars and vehicles. Varun Aditya’s Instagram account is a must-follow for young photographers and nature lovers, as it combines useful content with amazing photos.

  • Category: Wildlife Photography
  • Number of Followers: 3.6 million
  • Instagram ID: @varun.aditya

11. Niharika NM

Niharika NM-highest followers on instagram in india

Niharika NM is one of the gorgeous Indian Instagram influencers, known for her funny and relatable videos that have got her a massive following of 3.4 million. As a top Indian influencer on Instagram, she made history as the first Indian creator to appear on the global Netflix series “Big Mouth,” along with stars like Megan Thee Stallion and Jordan Peele. Niharika’s videos are filled with different accented speech and fun.

Beyond humor, she is also the favorite among Instagram content creators and social media influencers in India for her trendy fashion tips and stylish experiments that you can effortlessly follow into your everyday wardrobe. Follow her Instagram for endless laughter and chic fashion inspiration.

  • Category: Entertainment
  • Number of Followers: 3.4 million
  • Instagram ID: @niharika_nm

12. Kritika Khurana

Kritika Khurana-indian influencers on instagram

If you are a person who loves fashion and beauty, then why wait, you must check out Kritika Khurana’s Instagram page which is one of the top Indian Instagram influencers. She is especially known for her blog “That Boho Girl,” Kritika master in styling content, particularly Indian and fusion wear. Her Instagram page is only filled with fashion tips for both Western and Indian styles helping many teens and young girls.

As a popular Instagram content creator, she has an engagement rate of 7% and averages 58,066 likes per post. Kritika’s sense of style, makeup expertise, and charming nature earned her the Cosmopolitan Lifestyle Influencer of the Year 2020 award, making her one of the leading social media influencers in India. She has a huge following among school and college students, becoming famous as a top Indian influencer on Instagram.

  • Category: Fashion
  • Number of Followers: 1.8 million
  • Instagram ID: @thatbohogirl

13. Savi Munjal and Vidit Taneja 

Savi Munjal and Vidit Taneja -instagram content creators

Savi Munjal and Vidit Taneja are popular Indian Instagram influencers and brilliant people beyond Bruised Passport – a travel Instagram page. As professional travel bloggers and Instagram content creators, they have explored over 100 countries, changing the way millions see travel. Their stunning photography and engaging writing convey positivity and enthusiasm, reflecting beautiful destinations and trendy lifestyles.

Their eight-year journey around the world has taken them to 95 countries, and they have built an active community of followers by offering valuable travel insights and recommendations. As top social media influencers in India, Savi and Vidit interact closely with their audience, making Bruised Passports a beloved and influential travel platform.

14. Kusha Kapila

Kusha Kapila-social media influencers india

Kusha Kapila is one of the famous Indian Instagram influencers, having made a strong impact in the world of digital media and content creation. She started her career as a writer for iDiva, where her popular videos helped to become popularly known to everyone.

Known for her beloved character ‘Billi Masi,’ Kusha Kapila has become one of the top entertainment and fashion Instagram content creators in India. Her content covers lifestyle, fashion, makeup, skincare, marriage life, and comical sketches, keeping her 3.7 million followers entertained. With an engagement rate of 7.42%, her posts average 103.8k likes and 1k comments. 

  • Category: Entertainment
  • Number of Followers: 3.7 million
  • Instagram ID: @kushakapila

15. Aaditya D. Sawant 

Aaditya D. Sawant -most followers on instagram india

Born on April 18, 1996, he has gained very big popularity by posting and live-streaming Call of Duty: Mobile videos. Aaditya Deepak Sawant popularly known as Dynamo Gaming, is one of the famous figures among Indian Instagram influencers.

As one of the top Indian influencers on Instagram, Dynamo Gaming has a huge following and is celebrated for its engaging gaming content. With 10 million subscribers on YouTube and a net worth of $3 million as of April 2024, he stands out as a leading Instagram content creator and social media influencer in India. 

  • Category: Gaming and Technology
  • Number of Followers: 2 million
  • Instagram: @dynamo__gaming

16. Shivesh Batia

Shivesh Batia-top followers on instagram in india

Shivesh Bhatia is a very famous Indian Instagram influencer and food stylist from Delhi. Starting his baking journey at 11 and blogging at 14, Shivesh has become one of the top Indian influencers on Instagram and has over 2 million followers on Instagram.

As a self-taught baker and author, he has published three bestselling books: Bake With Shivesh (2018), Desserts For Every Mood (2020), and Eggless Baking With Shivesh (2022), which became a top-selling book in Amazon’s Food & Drinks category. He is also recognized by Forbes as one of Asia’s 30 Under 30, Shivesh also shares recipes, hosts baking workshops, and offers a Skillshare India course, which makes him a leading Instagram content creator and social media influencer in India.

  • Category: Food and Baking
  • Number of Followers: 2 million
  • Instagram: @shivesh17

17. Diipa Khosla

Diipa Khosla-top influencers on instagram

Diipa Khosla is one of the leading Indian Instagram influencers with 1.7 million followers on Instagram. As a renowned Indian influencer in the USA, her Instagram page is filled with beauty, lifestyle, and fashion content that often sets new trends. She is known for her mind-blowing modeling and lifestyle tips, she ranks among the top Instagram content creators you should follow to stay updated with the latest fashion trends.

Diipa’s high-end fashion videos and inspiring lifestyle posts make her an amazing social media influencer in India. Notably, she was the first Indian female influencer to speak at the World Economic Forum’s annual meeting at Davos in 2022 and the first Indian-born influencer to walk the Cannes and Venice Film Festivals.

  • Category: Fashion and Lifestyle
  • Number of Followers: 2.1 million
  • Instagram: @diipakhosla

18. Dolly Singh

Dolly Singh-top 5 instagram followers

Dolly Singh is one of the top Indian Instagram influencers, renowned for her hilarious and relatable comedy sketches. Becoming famous through her videos for iDiva as ‘Raju ki Mummy’, Dolly has attracted millions with characters like ‘Guddi Bhabhi’ and ‘Shree the Artist’.

As an Instagram content creator, her funny and entertaining videos resembels with Gen Z and millennials, earning her 1.6 million followers. Beyond comedy, Dolly shares posts on comedy, fashion, beauty, skincare, and lifestyle, making her a versatile and influential presence among social media influencers in India. With collaborations with brands like Maybelline and Olay, Dolly Singh’s impact continues to grow.

  • Category: Entertainment
  • Number of Followers: 1.7 million
  • Instagram: @dollysingh

19. Bani J

Bani J-instagram account most followers

Bani J, also known as Gurbani Judge, is a Fitness Indian Instagram influencer known for her dedication to fitness. She got famous as a contestant on MTV Roadies and later as a VJ for MTV. Her popularity increased with her entry on Bigg Boss 10 and her acting role in the web series “Four More Shots Please.” As one of the top social media influencers in India, Bani J shares workout videos and healthy diet plans on Instagram, inspiring over 2 million followers. Her useful content makes her one of the most influential Indian influencers on Instagram, especially in women’s fitness.

  • Category: Health and Fitness
  • Number of Followers: 2 million
  • Instagram: @banij

20. Justsul

Justsul-top influencers in india

Just Sul, a former mechanical engineer turned Instagram sensation, is one of the top Indian Instagram influencers known for his clever and inventive posts. As a standout among Indian influencers on Instagram, Just Sul captivates audiences with his vines and short comedy videos. His unique perspective transforms the ordinary into the extraordinary, guaranteeing laughter with every post. Join the millions of fans who revel in his entertaining content, as he continues to shine among the best Instagram content creators and social media influencers in India.

  • Category: Entertainment and Comedy
  • Number of Followers: 6.1 million
  • Instagram: @justsul


In conclusion, these top 20 Indian Instagram influencers have captured the hearts of millions, earning their place among the top Instagram influencers in India. Their creativity and engaging content have garnered them the most followers on Instagram, making them standout social media influencers in India. Follow these Instagram content creators to stay inspired and entertained by the best in the business.

About the author

Ramya V

Ramya. V a dedicated and talented writer started content writing in 2022. With over two years of professional experience in writing articles, blog posts, guest posts, and website content for SEO, she is now writing content for affiliate marketing. She will analyze the current trends and write content accordingly.

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