Business Ideas

15 Business Intelligence Tools in 2024

15 Business Intelligence Tools in 2024

Welcome to the modern world of Business Intelligence Tools in 2024! As businesses seek a competitive advantage and data-driven decision-making, the need for strong BI tools grows. In this continually evolving world, BI software has grown as an essential element of organizational success, allowing businesses, and empowering companies to unlock valuable insights from their data like never before.

Join us as we explore the latest innovations and trends in popular business intelligence software, revolutionizing how businesses analyze, visualize, and leverage data to drive growth and efficiency. Get ready to discover BI tools, where every click unlocks a world of possibilities!

What is BI(Business Intelligence) or BI Tools?

Business Intelligence (BI) is like a superpower for companies. It’s all about using technology to collect, learn, and understand data, so businesses can make smarter choices. With BI tools, companies can see what’s happening in their business and the market, helping them decide what steps to take next. These help to transform data into easy-to-read formats like graphs and charts, making it easier for everyone to understand.

BI helps companies set and achieve their goals, staying ahead of the game. There are three main types of BI analytics: predictive, descriptive, and prescriptive, each providing valuable insights for planning, understanding trends, and making decisions about the future. Think of BI as a guiding light, showing businesses the way forward in a world of data.

Benefits of BI Tools

Business intelligence tools, commonly known as BI tools, provide many advantages to businesses, including improved decision-making processes and general productivity. Here are a few major advantages:

  • Data Visualization: 

BI tools enable users to create visually appealing and easy-to-understand data visuals, such as charts and graphs, allowing for a better understanding of complex data sets.

  • Custom Reports: 

Employees can customize reports according to their specific needs and monitor Key Performance Indicators (KPIs) relevant to their roles. This customization will make sure that the reports provide useful insights for smart decision-making.

  • Key Insights:

BI reporting tools help manage different aspects of business performance, including revenue, loss, employee performance, and customer satisfaction by tracking metrics and setting up alerts, companies can keep track of developments and detect potential risks.

  • Improved Customer Satisfaction: 

BI tools help companies gain valuable insights into customer behavior, preferences, and feedback. This information enables businesses to identify areas for improvement and improve customer satisfaction by making necessary changes to products or services in real time.

  • Quality and Accurate Data: 

BI tools play an important role in ensuring the quality and accuracy of data within an organization. By cleaning, updating, and analyzing data, these tools help businesses make correct decisions based on given information.

  • Faster Decision Making: 

BI tools allow businesses to make faster, better decisions by utilizing existing data. This flexibility is essential for gaining a competitive advantage and responding quickly to shifting market circumstances.

Top 15 Business Intelligence Tools

1. Microsoft Power BI

Microsoft Power BI-bi tool

Click Here

Microsoft Power BI stands out as a leader in business intelligence tools, providing a full series of features focused on data analysis and visualization. With both a free desktop application and a cloud-based platform for the smooth sharing of reports and dashboards, Power BI caters to the various needs of businesses which might be large and small. Its flexible capabilities go beyond basic data processing and visualization, with excellent predictive modeling and AI-powered features that boost it to the top tier of BI analytics tools. 

Best for beginners and seasoned professionals alike, Power BI has an easy-to-use interface that is particularly accessible to users familiar with other Microsoft products. Its easy integration with the Microsoft ecosystem makes it a perfect alternative for businesses that are already engaged in Microsoft technologies.

Whether you are looking to transform raw data into valuable insights or create interactive reports for proper decision-making, Power BI offers an adaptive solution that meets the demands of modern businesses. While knowing Power BI’s full potential might require a strong analytical background, its user-friendly design and numerous support resources make it a helpful tool for businesses that want to use the power of data to achieve success.


Power BI Microsoft – Free

Power BI Pro – $10 per month

Power BI Premium – $20 per month

Key Features:

  • Easy-to-use Interface
  • It integrates with Excel and also a wide range of data sources 
  • Regular Updates
  • Advanced analytics with Machine learning algorithms
  • Data Connectivity with Excel spreadsheets, Cloud-based sources, etc.
  • Custom Visualization 

2. Tableau

Tableau-bi tools

Click Here

Tableau stands out as one of the top business intelligence tools known for its exceptional data visualization and analytics capabilities. It enables analysts and business users to easily explore, evaluate, and engage with data, allowing them to make better decisions.

With Tableau, users can easily connect to a variety of data sources, including spreadsheets and databases, and transform raw data into insightful visualizations with just a few clicks. Its user-friendly drag-and-drop interface makes it accessible to users without technical knowledge, allowing them to create dynamic dashboards and reports that convey complicated information understandably and interestingly.

Additionally, Tableau’s advanced analytics features enable users to dig deeper into their data, to find hidden patterns, patterns, and correlations. Its vast library of pre-built data connections facilitates easy integration of multiple applications, increasing flexibility and scalability.

Furthermore, Tableau Public provides a unique opportunity for users to freely explore the product, regardless of their level of experience. Whether you’re a beginner trying to learn the fundamentals or a professional hoping to improve your analytical skills, Tableau offers numerous tools, such as DataCamp’s Introduction to Tableau course, to help you understand this powerful BI tool.


Tableau Creator – $840 per year

Tableau Explorer – $504 per year

Tableau Viewer – $180 per year

Key Features:

  • Interactive Dashboards that help to understand and analyze the data together with your co-workers.
  • Has strong community support which helps users to connect and interact with other Tableau users to share their support and creativity. 
  • Wide Variety of Analytical and Data Visualization Tools for easy managing data and getting useful insights into data.
  • Data connectivity with various data sources
  • Can also view the data and dashboards on your mobiles on small screens.

3. SAP BusinessObjects

SAP BusinessObjects-business intelligence tools

Click Here

SAP BusinessObjects, often recognized as SAP BO, stands as an essential in the area of business intelligence tools, known for the variety of applications designed to handle a wide range of data requirements. BusinessObjects, as part of the SAP ecosystem, enables data professionals to effortlessly collect, analyze, and visualize corporate data, resulting in more accurate decision-making processes. At its core, the suite delivers a rich set of reporting applications that enable data discovery, analysis, and visualization to provide valuable insights.

The unique characteristic of SAP BusinessObjects is its versatility, including functions such as ETL (extract, transform, load), predictive dashboards, Crystal reports, OLAP (Online Analytical Processing), ad hoc reporting capabilities, and many more.

The range of options meets the various requirements of today’s businesses, ensuring that users have access to the tools they need to effectively drive actionable insights.  Additionally, BusinessObjects has a flexible design that can scale effortlessly from small user groups to throughout the company deployments, addressing the changing needs of companies of all sizes.


SAP BusinessObjects Premium(10 Named Users) – $1650 per month

SAP BusinessObjects (5 Named Users) – $500 per month

Key Features:

  • Advanced Analytics with detailed charts, graphs, and analysis.
  • Customizable reports and dashboards.
  • Collaboration with other colleagues to share business insights.
  • Data integration with various data sources into a single system. 

4. Looker Studio

Looker Studio-business intelligence software

Click Here

Looker Studio stands out as a popular and top business intelligence tool, offering ease of experience for creating interactive reports and dashboards. Originally known as Google Data Studio and integrated into the Google Analytics 360 suite in 2016, Looker Studio has evolved into a powerful platform for data visualization and analysis. With its free version and the option to upgrade to Looker Studio Pro, it caters to the needs of businesses of all sizes.

At the basis of Looker Studio’s effectiveness is its rich semantic layer, which allows users to easily structure their data and build relationships. This approach simplifies data modeling, making it accessible to both technical and non-technical users.

Looker Studio prioritizes simplicity and speed, allowing even beginners to produce wonderful data visualizations and reports. WLooker Studio, with its easy interface and smooth interaction with diverse data sources, reconsiders the landscape of online business intelligence tools, making data discovery and analysis simple for businesses.


Looker Studio – Free

Key Features:

  • Integrated with Google Sheets, Google Analytics, and other Google services.
  • You can embed reports on any of the web pages
  • Looker Studio offers a variety of charts and tables.
  • Can share reports and dashboards with anyone.

5. Domo

Domo-bi reporting tools

Click Here

Domo stands out as an adaptive and user-friendly option among business intelligence tools, offering a complete suite of features designed to empower users in gathering, analyzing, and visualizing data from various sources. Established as an online business intelligence tool, Domo caters to businesses across industries.

They can extract valuable insights from their data to improve processes, and drive overall business improvements Its cloud-based platform gives users easy access to data visualization and reporting capabilities, and makes it desirable for companies looking for a simple BI tool.

One of the best features of Domo is its accessibility and simplicity, making it particularly easy for beginners. With its easy interface and pre-built connectors, users can quickly get up to speed with the platform and start getting insights from their data without extensive training or technical expertise. Moreover, Domo offers the simplest Extract, Transform, Load (ETL) solution compared to other BI tools, further streamlining the data integration process.

Additionally, Domo provides a limited free version for users to explore the tool’s capabilities before committing to a paid plan. Its pricing structure, based on credits rather than users, offers flexibility for businesses, allowing them to scale their usage according to their needs without worrying about users.  


Domo – Free

Domo Standard – $300 per month

Key Features:

  • Data Connectors with various data sources
  • Drag and Drop features for Ad-Hoc analysis
  • Embedded analytics, which allows users to share everything.

6. Sisense

Sisense-bi and reporting tools

Click Here

Sisense stands out in the realm of business intelligence tools for its remarkable speed and robust data analysis capabilities. Its unique data architecture seamlessly integrates data preparation, modeling, and visualization into a unified platform, ensuring efficient and effective data processing.

Despite its powerful features, Sisense prioritizes user accessibility by offering a no-code user experience and an intuitive drag-and-drop dashboard builder, making it suitable for both beginners and experienced users alike.

Whether you prefer a self-hosted or cloud-based solution, Sisense offers flexible pricing options to suit your business needs.  Its business intelligence reporting tool empowers businesses to effortlessly connect with data sources and create visualizations and dashboards.

With features such as data blending, modeling, and visualization, Sisense allows users to quickly and easily extract valuable insights from their data. In addition, Sisense offers advanced analytics capabilities, enabling complex statistical and predictive analytics, and providing the utility as a comprehensive online business intelligence tool

Key Features:

  • Drag and drop user interface
  • Advanced analytics with machine learning algorithms to interpret the data easily.
  • Handles large datasets with high-speed data processing.

7. Zoho Analytics

Zoho Analytics-bi tools for reporting

Click Here

Zoho Analytics stands out as a top business intelligence tool, offering a user-friendly platform that offers flexible functionality and affordability. As a self-service BI platform, Zoho Analytics enables users to do in-depth data analysis from various sources through customizable data connectors. Its powerful data modeling and processing features allow users to effectively structure, transform, and cleanse datasets, creating a way for smart analysis and reporting.

What differentiates Zoho Analytics is its automated data modeling capabilities, beneficial for businesses working with huge amounts of data from many sources. The platform easily analyzes and categorizes data from popular business apps, speeding up the analysis process. Despite its affordability, Zoho Analytics doesn’t compromise on features.

Users can expect a rich set of data visualization tools and reporting capabilities comparable to other top BI software in the market. With flexible pricing tiers tailored to accommodate different user and data volume needs, Zoho Analytics caters to businesses of all sizes, making it an attractive choice for both small businesses and beginners venturing into the world of business intelligence tools.


Zoho Basic – Rs.960 per month

Zoho Standard – Rs.1900 per month

Zoho Premium – Rs.4200 per month

Zoho Enterprise – Rs.15850 per month

Key Features:

  • Provides insights without manual queries.
  • Business Apps Integration like QuickBooks and Google Ads.
  • Zoho includes auto-suggesting follow-up questions.
  • AI-powered service for data integration, modeling, cleaning, and preparation.

8. Qlik Sense

Qlik Sense-bi-software

Click Here

Qlik Sense is an important player in the field of business intelligence tools, offering an advanced cloud analytics platform powered by AI. Its innovative features include AutoML and predictive analytics, which help users discover useful insights and make better choices.

One of its main advantages is intelligent alerting, which keeps customers informed about important changes in their data. Qlik Sense also promotes team collaboration with technologies such as mobile and integrated analytics, which allow for easy sharing and interaction with data insights.

Qlik Sense provides a wide range of analytics use cases, including dashboards, custom analytics, and embedded analytics, and offers deployment flexibility, whether on-premises or cloud-based. Its ability to integrate and mix data from multiple sources allows customers to see a complete picture of their data landscape.

In addition, Qlik Sense provides a simple self-service library of analytics-ready data, encouraging accessibility and efficiency in data exploration and analysis. Qlik Sense Business, whether as a full company SaaS solution or through hybrid deployment, provides companies with the tools they need to enable data-driven decision-making and quickly operationalize analytics, combining its place as one of the market’s top business intelligence tools.


Qlik Standard – $20 per month with 10 min users

Qlik Premium – $2700 per month with unlimited users

Key Features:

  • Users can customize and build their reports.
  • Interactive visualizations of data
  • ML capabilities allow users to run the ML experiments in the Qlik Cloud Analytics hub and use that output to build a data model and charts.

9. Oracle Analytics Cloud

Oracle Analytics Cloud-popular business intelligence software

Click Here

Oracle Analytics Cloud (OAC), a business intelligence tool, provides a fully cloud-based platform for analytics and BI. OAC allows users to explore data from any device and environment while engaging in collaborative analytics at various levels of their company. This user-friendly platform reduces the effort of infrastructure management, allowing for easy deployment and provisioning.

OAC has complete capabilities for consuming data from many sources, profiling, and cleansing it within the cloud service. In addition, its hybrid format allows users to analyze data from a variety of sources, both on-premise and in the cloud, ensuring adaptability and scalability as the company needs change. In simple terms, Oracle Analytics Cloud provides a powerful solution for enterprises needing comprehensive BI and analytics capabilities in a cloud environment.


OAC Premium – $16 per month 

OAC Enterprise – $80 per month 

Key Features:

  • Natural language generation helps to translate the data visualization into understandable language.
  • Data Connectivity from various data sources.

10. Metric Insights

Metric Insights-popular bi tools

Click Here

Metric Insights is a major business intelligence (BI) tool that simplifies managing data and improves decision-making processes for companies. Founded in 2010 and headquartered in San Francisco, California, Metric Insights offers a comprehensive suite of BI tools and analytics capabilities.

Metric Insights reduces data clutter and allows users to effectively track metrics by combining BI tools, reporting features, and measures into a unified catalog of confirmed assets. Its automated anomaly detection tool alerts users to important data changes, enabling rapid responses and smart decision-making. Whether tracking metrics from big data, SaaS applications, or other BI tools, Metric Insights empowers businesses to harness the power of data-driven insights for strategic growth and success.

Key Features:

  • Metrics Insights allows you to write MAQL (Multi-Dimension Analytical Query Language) from the Analytics Portal.
  • Helps to find the linear relationships in the data.

11. Dundas BI

Dundas BI-top business intelligence tools

Click Here

Dundas BI stands as a versatile powerhouse within the realm of business intelligence tools, offering a robust wide range of features customized to streamline data analysis and visualization. While it excels at creating dynamic dashboards and scorecards, it also supports standard and ad hoc reporting.

It operates on a user-friendly online interface and adjusts easily to user skill levels, enabling accessibility for everybody. Its latest updates include an in-memory engine, enhanced natural language query functionality, Linux compatibility, point-and-click trend analysis, and the ability to develop customized applications.

Notably, Dundas BI provides an immersive mobile experience, enabling advanced data analysis on the go. Positioned as a web-based BI platform, it empowers users to effortlessly create and explore interactive dashboards, scorecards, and reports, serving as both a central data portal and a seamless integration into existing websites.


Dundas BI – $ 2500 per month

Key Features: 

  • Interactive dashboards, advanced filters, tooltips, drill-down capabilities, data exporting options, and report scheduling.
  • Integration with databases, data warehouses, business apps, and cloud sources.

12. Microstrategy

Microstrategy-bi software

Click Here

MicroStrategy is a leading business intelligence tool known for its focus on unified analytics, hyperintelligence, and cloud-based solutions. MicroStrategy allows customers to easily create interactive analytics books that display on both iOS and Android devices, assuring accessibility and ease.

Its Hyper Intelligence feature transforms data exploration by combining insights from multiple sources and delivering relevant data with a single click. Moreover, MicroStrategy excels in mobile deployment, empowering users to leverage existing reports, dashboards, and real-time visualizations on the go.

The platform’s natural language processing capabilities further enhance user experience, enabling integration with voice technology. With a suite of scalable, secure, and extensible cloud solutions, MicroStrategy addresses diverse business needs, making it a top choice in the realm of BI tools and analytics software.


 Microstrategy – Ranges from $600 to $5000 per user

Key Features: 

  • Data connectivity from various data sources
  • Allows to use of third-party tools for data analytics
  •  Connects to sources through an API, from a flat file, or a database

13. Board

Board-business intelligence reporting software

Click Here

Board is more than simply a BI tool; it is a powerhouse that effortlessly integrates business intelligence, company performance management, and business analytics into a single platform. Board generates meaningful insights using numerous data sources in an integrated and user-friendly environment.

What distinguishes Board is its innovative in-memory technology, HBMP (Hybrid Bitwise Memory Pattern), which provides lightning-fast data display, simulation, and planning. In addition, with its multi-layer security features, Board offers the highest level of protection for sensitive company data, combining modern business security standards. In short, the Board alters the landscape of BI tools, providing extraordinary speed, versatility, and security for businesses dealing with the challenges of data-driven decision-making.


  • Basic – $1250 per year user
  • Premium – $2500 per year per user

Key Features:

  • Has in-memory technology.
  • Unified and user-friendly interface.

14. Yellowfin BI

Yellowfin BI-online business intelligence tools

Click Here

Yellowfin BI stands out as an excellent business intelligence tool, with a wide range of features geared to the various demands of companies. Yellowfin’s focus on enterprise analytics, embedded analytics, and analytical application builders enables users to easily connect, convert, and analyze their data.

This BI analytics tool includes a suite of five major products aimed at streamlining data analysis processes. It excels in providing real-time data insights, user-friendly dashboards for data visualization and analysis, and powerful automation tools. 

Furthermore, Yellowfin’s powerful algorithms recognize trends and irregularities and send individualized notifications to consumers’ smartphones for prompt action. Yellowfin’s emphasis on data storytelling allows users to create compelling data narratives, resulting in better communication and decision-making. I

n basic terms, Yellowfin BI emerges as a powerful ally for companies of all sizes, providing outstanding capabilities and usability in the field of business intelligence tools and BI software.

Key Features:

  • Detects patterns and irregularities in the data
  • Personalised notifications

15. IBM Cognos Analytics

IBM-top business intelligence software

Click Here

IBM Cognos Analytics stands as one of the best BI tools among business intelligence tools, harnessing the power of AI to facilitate faster, better decision-making. Offering self-service capabilities, users can effortlessly prepare, explore, and share data, empowering them to discover hidden trends and drivers.

With features like web-based data modeling, reporting, dashboards, and explorations, Cognos Analytics enables users to create visualizations, tell compelling data stories, and collaborate seamlessly across platforms. Its comprehensive tools encompass predictive, descriptive, and exploratory analytics techniques, making it a robust solution for organizations seeking to unlock the full potential of their data.


Cognos Standard – $10 per month

Cognos Premium – $40 per month

Cognos Viewer – $40 per month

Cognos Mobile – $5 per month

Cognos User – $80 per month

Key Features:

  • Handles large datasets and complex analytics tasks.
  • Customization options allow users to customize dashboards, stories, and visualizations to meet specific needs.
  • Users can use interactive drag-and-drop features to create data modules that are customized to their specific needs, assuring flexibility and usability.
  • With its AI Assistant, Cognos enables users to ask questions and receive answers in natural language.

Criteria for Choosing a Business Intelligence Tool

  • Ease of Use: The tool should be user-friendly, catering to both skilled data analysts and non-technical team members. Data transformation is essential, allowing everyone in the company to access and analyze data effortlessly.
  • Integration Capabilities: Look for BI tools that can integrate and consolidate data from various sources, overcoming Data Storage facilities. This offers a single source of truth and encourages collaboration among companies, resulting in insights and organizational performance. 
  • Pricing and Scalability:  It must manage growing data volumes and complexities. Evaluate price structures, such as per-user subscription plans or on-premise deployment alternatives, to ensure that they meet your present and future requirements.
  • Features: Assess the features offered by the BI tool, such as easy-to-use dashboards, visualization options, smart insights, alerts, built-in AI capabilities, deployment flexibility, integration with other platforms, and data connectivity.
  • Data Quality: Ensure the tool provides precise and dependable data, supporting correct decision-making. Look for features that enable data quality management and assurance.
  • Data Cleansing: Check if the BI tool offers built-in data cleansing capabilities to automatically remove invalid or duplicated data from reports, ensuring data accuracy and reliability.
  • Data Formats: Verify if the tool supports the data formats available from your system sources, ensuring easy data integration and analysis.


As we look at the field of business intelligence tools in 2024, it’s clear that BI software continues to change decision-making processes with new features and capabilities. From simple dashboards to complex analytics, BI tools enable businesses to maximize the value of their data for strategic advantage. With popular business intelligence software leading the way, the future offers even more insights and efficiencies, confirming BI tools as essential components of the modern company toolkit.

About the author

Ramya V

Ramya. V a dedicated and talented writer started content writing in 2022. With over two years of professional experience in writing articles, blog posts, guest posts, and website content for SEO, she is now writing content for affiliate marketing. She will analyze the current trends and write content accordingly.

Add Comment

Click here to post a comment